Articles by keyword "culture"

• Impact of cultural values stability on strategy of intercultural advertising

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 1, year 2008, pp. 4-13
  • Author(s): Rasa Jakštaitė, Kristina B. Podoski
  • Keywords: culture, cultural values, intercultural advertising, aculturisation, strategy of advertising