Articles by category "Social Science Insight II"

• Impact of cultural values stability on strategy of intercultural advertising

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 1, year 2008, pp. 4-13
  • Author(s): Rasa Jakštaitė, Kristina B. Podoski
  • Keywords: culture, cultural values, intercultural advertising, aculturisation, strategy of advertising

• The sales profit in present-day price wars: the example of Telecommunication Company

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 1, year 2008, pp. 14-21
  • Author(s): Ivan Volkov
  • Keywords: profit on sales, telecommunication, wholesale, competitive activity, price wars, Telecommunication Company Stelton Technology

• From brand to corporate brand

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 1, year 2008, pp. 22-30
  • Author(s): Jolita Rakickaitė
  • Keywords: brand, corporate brand, added value of brand, development of brand

• Gender differences in perception and use of Internet

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 2, year 2008, pp. 46-53
  • Author(s): Vaidas Žilionis
  • Keywords: gender, gender psychology, Internet perception, computer use, computer anxiety, shopping online

• Scientific and technological advance: globalization and impact of national policies

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 3, year 2008, pp. 15-24
  • Author(s): Vaidas Žilionis, Kristina B. Podoski
  • Keywords: globalization, science, technology, scientific and technological advance, science and technology policy

• Whether monetary empowerment leads to gender empowerment or not: case studies in the context of micro credit programmes in India

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 4, year 2008, pp. 18-37
  • Author(s): Tilak Mukhopadhyay
  • Keywords: NGO, gender, gender empowerment, women’s empowerment, monetary empowerment, development, micro credit programmes, banks, Micro Finance Institutions (MFIs), Self Help Group (SHG), rural women in India

• Eco-labelling as a marketing tool for green consumerism

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 3, year 2008, pp. 25-36
  • Author(s): Loreta Golubevaitė
  • Keywords: typical green consumer, green consumerism, eco-labels, eco-labelling, green marketing

• Calculating equity risk premium for Russian market – an empirical analysis

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 1, No. 5, year 2008, pp. 4-15
  • Author(s): Teimuraz Vashakmadze
  • Keywords: country risk premium, equity risk premium, cost of equity (COE), cost of equity for Russia, capital asset pricing model (CAPM), weighted average cost of capital (WACC)

• A study on micro structures in indian foreign exchange market and the role of central bank

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 6, year 2009, pp. 4-23
  • Author(s): Tilak Mukhopadhyay
  • Keywords: exchange rate, order flows, interest rate, market microstructure theory, foreign exchange market, money market, central bank, Reserve Bank of India (RBI), Federal Reserve Board (Fed), India

• Impact of the global economic crisis on the optimal capital structure of Russian companies

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 6, year 2009, pp. 24-37
  • Author(s): Teimuraz Vashakmadze
  • Keywords: cost of equity (COE), weighted average cost of capital (WACC), capital structure, optimal capital structure, cost of debt

• Dependency and inter-dependency in a shrinking world: Lithuanian experience between the European Union and Russia

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 6, year 2009, pp. 38-59
  • Author(s): Laima Matulevičiūtė
  • Keywords: globalization, dependency, inter-dependency, Lithuanian dependency, Lithuanian history, European Union and Lithuania relations, Lithuanian dependency on Russia

• Reasons of Yugoslavia's dissolution

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 7, year 2009, pp. 4-15
  • Author(s): Gintarė Žukaitė
  • Keywords: Yugoslavia, history, dissolution, religion, ethnic, Miloševič

• British foreign policy in the 21st century: priorities and challenges

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 7, year 2009, pp. 41-54
  • Author(s): Kristina Prišmantaitė
  • Keywords: foreign policy, Prime Minister, Britain, United States, European Union (EU), special relationship

• Future businesspeople intercultural competency and its relation with English language

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 8, year 2009, pp. 24-39
  • Author(s): Vaida Žegunienė
  • Keywords: competency, intercultural competency, cross-cultural competency, language skills, businesspeople, English language

• Globalization and its impact on civil society in the post-soviet countries in Eastern and Central Europe

  • Journal: Global Academic Society Journal: Social Science Insight
    Vol. 2, No. 9, year 2009, pp. 4-16
  • Author(s): Živilė Kėrytė
  • Keywords: non-governmental organization, NGO, globalization, civil society, political life, post-soviet countries, Europe